: In this scenario, The NsDaily is offering: a. an ROP rate b. an open rate c. a combination rate d. a flat rate e. a preferred position rate, While on a flight . A. Media buyers primarily evaluate magazines on the basis of: Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Alliance for Audited Media (AAM)? Critics argue that printaculars: The clutter problem for a magazine increases with more ad pages adding to its success. C. color advertising It is difficult to translate sales goals into communications objectives. A. standard advertising units. They are highly expensive to create. C. Lower costs B. Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers. A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. C. they provide entertainment along with news and information to magazine readers. Which of the following is a disadvantage inherent in advertising in magazines? is considered to be an inefficient way to build frequency. A. magazines specifically target consumers of tobacco products. C. primary reader. E. networking magazines. C. trade publications targeted at distributors and retailers. True. It is typically considered to lack permanence. _____ is the number of magazine copies distributed to original subscribers or purchasers. C. printaculars Newspapers and magazines are often referred to as high-involvement media because: they require consumers to expend some effort to process the information they provide. A. local display 1. C. Local radio It is primarily used by supermarkets and departmental stores. The red background behind the lock extends to the very edge of the ad page. Which of the following is true of consumer magazines? C. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. Which of the following statements describes an advantage inherent in the flighting method of scheduling? A. Mars Inc. printed 1,200 brochures with the intention of distributing them using a national newspaper. b. Which of the following statements about the geographic selectivity offered by newspapers is true? So, the first statement is correct. Lead time C. greater selectivity. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. B. Ink-jet imaging B. This practice is known as: In order to obtain advertising time on Master Quiz, a popular TV show, Bedazzle Cosmetics, bought a commercial spot before the new season of Master Quiz began. \text{Borrowings}&6,590&\quad\text{Preceding year}&3,998\\ The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. During ad breaks in TV programs, some viewers change channels to avoid commercials. A. multisensory ads. B. craft magazines. E. consumer-oriented, _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: Farm publications are not classified with business publications because: historically farms were not perceived as businesses. A. gatefold papers. 15. During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. D. Long lead times B. they are prohibited from advertising in the broadcast media. A. multiplying the total number of primary readers by the pass-along readers. Magazines that are published for special-interest groups are targeting: Which of the following statements about newspapers as an advertising media vehicle is true? C. They are used exclusively by national advertisers. E. special-audience newspapers. Which of the following is a characteristic of magazine-based advertising? This scenario depicts the use of _____. If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: C. Absence of consumer receptivity to ads B. limited frequency. A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. Department stores If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. It is also referred to as the agate line. A. they provide reliable figures regarding the size and distribution of a magazine's circulation. B. selective binding Lack of prestige Creative inflexibility Magazine rates are primarily a function of: D. printacular. _____ is the number of magazine copies distributed to original subscribers or purchasers. B. false. This is an example of _____ advertising. B. alter the appearance and feel of a magazine and a reader's relationship to it. 8 hamburgers and 0 magazines. The test can be used as part of the process of measuring effectiveness of each ad. D. geographic reach. _____ are local TV stations to which a single television network supplies programming and services. This is an example of a(n): printacular 17. E. advertising through magazines is less expensive than through broadcast media. A. their poor image. They are not bought by the general public as they offer specialized and in-depth information. B. ), When you have an exclusive contract with a real estate agent, you can, a. still work with other agents, as long as you disclose that you are doing it. D. permanence C. open-rate Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? Trade newspapers E. consumer publications. D. fine-tuned sensory interceptors (FSIs). E. It does not offer selective binding opportunities. _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. The rate of product usage in a geographical area can be calculated through the use of: Which of the following factors reduces the effectiveness of a media plan? E. Pass-along circulation, _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. Elean Schenandore purchased 300 shares of stock online and paid a total of $8,484.95. They reproduce images using mechanical printing. Classified D. flat rate A. is relatively less expensive than ink-jet imaging. E. regional newspaper. B. d. Distribution. \quad\text{of common stock. B. They do not require the use of creative options. Advertisers are required to use large space buys or color to counteract clutter. C. Prestige ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. Which of the following is true of magazine advertising? Newspapers and magazines are often referred to as high-involvement media because: Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? Which of the following is true of weekly newspapers? Which of the following is a primary advantage of magazines? The company is using this as a test run to identify which ad offers greater receptivity. Advertisers generally attach greater value to primary in-home readers than pass-along readers. A. Verified answer. B. run of paper Which of the following statements about the geographic selectivity offered by newspapers is true? B. bleed page. Transformational advertising can differentiate a product or a service by: making the consumption experience more meaningful and enjoyable. E. They typically offer limited selectivity. The brochures were subsequently handed over to the newspaper office and distributed accordingly. C. Poor reproduction quality E. planners receive advertising funding from various trade associations based on the number of magazines in circulation that were distributed. The ad does not contain any margins and the chocolate swirl extends to the end of the page. With these ads, Mars is trying to achieve: E. can eradicate the problem of clutter. B. E. general-interest business magazines. Which of the following is true of magazine advertising in relation to the problem of clutter? _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. 10 Hamburgers (per week) 8 B $ 4 2 02 4 lo 6 8 10 12 Magazines (per week) In the above figure, at the best affordable point, the marginal rate of substitution is Ltfen birini sein: O 2.5 of a hamburger per magazine. D. Long life span B. gatefold. (p. 403) Advertising rate structures are generally based on: A. pass-along readers B. primary readers and pass-along readers with both weighted equally C. verifiable circulation figures D. total readership estimates E. none of the above 81. B. the geographic flexibility of magazines. B. guaranteed circulation Which of the following advantages of magazines as an advertising medium is illustrated in this scenario? A. limit the creative flexibility of print media in terms of placement of advertising material. A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than newspapers due to: Weekly newspapers usually do not cover national and world news. E. Creative inflexibility, The Suave Teen is a Canadian publication that primarily targets high school teenagers. C. their duplicate circulation with daily newspapers. 1. A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. The ad for Faerie, a premium soap brand, contains a litmus paper which is stuck on the page and can be used by a consumer to test the acidity or alkalinity of the soap. Study with Quizlet and memorize flashcards containing terms like Which of the following groups did British and early American magazines pursue as their audience in the 1700s?, Why was there a boom in the number of American magazines in the mid-1800s?, True or false: Magazines became cheaper in the late 1800s, which caused them to grow in popularity. The test can be used as part of the process of measuring effectiveness of each ad. 16. C. regional editions of general sports magazines. Blooms is a publication aimed at providing information to retail florists so that they can manage their stores more efficiently and profitably. According to Robert Smith, the two ways in which relevance could be achieved are: ad-to-consumer relevance and brand-to-consumer relevance. Magazines are a highly specialized medium that reach specific target audiences. A health magazine is an excellent idea because health is a topic, as vast as any other. In this scenario, Lily is considered to be a(n): James regularly borrows a magazine from Lily, who subscribes to it. Operations Management questions and answers. b. B. In participations, advertisers have little control over the placement of ads. D. Billboards However, James does not pay for the magazine and is only interested in one particular column. None of the above 12-22 fChapter 12 - Evaluation of Print Media 80. Study with Quizlet and memorize flashcards containing terms like The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. The agency has just been hired to develop a promotional campaign for a company that produces exercise videos for women. Which of the following is considered to be an advantage of newspapers as an advertising medium? A. Which of the following is true of magazine advertising? A. primary readership. These individuals would be willing to pay over $200 for a good pair of running shoes. D. lower lead time. B. can reduce an advertiser's cost per thousand for reaching desired audiences. Which of the following is a disadvantage inherent in advertising in magazines? A. gatefold. C. is referred to as the process of selective binding. the first u.s. magazine, Andres Bradfords American magazine, had a very short life. They do not focus on news and recent events. C. Cross-media binding Raiment Inc. manufactures sewing machines. The consumer maximizes utility by consuming at point A. II. C. magazine supplements 34. The company believes that the popularity and reputation of the magazine will enhance the image of its products. They typically originate in small towns or suburbs. They are also known as bleed pages. C. printaculars. B. _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. C. agate line. E. Costs. Paymentoflong-termdebtProceedsfromissuanceofcommonstock.Totalliabilities:Currentyear-endPrecedingyear-endTotalstockholdersequity:Currentyear-endPrecedingyear-endBorrowings$17,0758,41532,31138,02923,47514,0456,590DividendspaidNetsales:CurrentyearPrecedingyearNetincome:CurrentyearPrecedingyearOperatingincome:CurrentYearPrecedingyear$20580,00067,0002,3792,0074,8783,998. D. overrun. E. It is not open to financial institutions such as banks and travel agencies. In magazine advertising, this third page is referred to as a(n): All of the following statements are true, except: A) advertisers are ready to abandon traditional media, such as radio, television, magazines, and newspapers. Trade B. Magazines are a highly specialized medium that reach specific target audiences. C. Higher reach A. A. Newspapers in large cities provide very little geographic selectivity to advertisers. C. they provide information on the lifestyle characteristics of the individuals who read various magazines. When advertisers buy newspaper space based on combination rates, it means the advertiser gets no discount for quantity or repeated space buys. C. overscans. When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. Which of the following statements about newspapers as an advertising medium is true? c. Circulation A. A. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: NMen is likely to be an example of a: Marketers of tobacco products spend most of their media budget in magazines because: they are prohibited from advertising in the broadcast media. D. peripheral zone. While on a flight from San Francisco to New York City, James read several magazines offered by the airline. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? Magazines that are published for special-interest groups are targeting: Consumers are generally receptive to advertising in magazines because: ads provide additional information that may be of value in making a purchase decision. D. Ink-jetting B. b. work with only the seller's broker for 30 days Which of the following statements about newspapers as an advertising media vehicle is true? d. work with only that agent. NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. We reviewed their content and use your feedback to keep the quality high. D. freestanding inserts B. E. of its very short lead time. A. break through the clutter typically found in newspapers. : Newspapers and magazines are often referred to as ________ media: Which of the following statements is true of newspaper advertising? B. bleed pages. \quad\text{Preceding year-end}&38,029&\quad\text{Current year}&2,379\\ Newspapers are the second largest of all advertising media in terms of total dollar volume. D. Special-audience C. They are usually printed in alternate copies of a specific magazine. This could be done with the use of: 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? A. demographic D. a lack of geographic selectivity. c. work with only buyer's brokers They are usually printed in alternate copies of a specific magazine. C. magazines are low-involvement advertising medium. Answer: The correct answers are letters "C" and "D": It offers relatively lower reach and frequency than other media; It is generally considered to have a lower lead time.Explanation: Magazines are mediums of information characterized by being dedicated to a targeted market.This is because magazines are printed over certain specific matters such as auto magazines, cooking, food, and beverage . D. Lower costs B. C. They can be reproduced quickly. D. It states that copies sold at greater than 50 percent of the value of its production cost cannot be counted as paid circulation. MEIL2122 Media and Information Literacy First Quarter Exam [50].pdf Generally, only sports and fitness magazines experience the problem of clutter. This scenario is an illustration of a: Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: Lack of demographic selectivity C. multisensory ad. C. flat Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. Using multiple ads in the same issue: D. international editions of popular food magazines. This is an example of a(n) _____ publication. A. is no longer permissible due to the passage of recent anti-competition legislation. What is the purpose of a business plan submitted with a loan application? More companies buy advertising _____ than in any other medium. Which of the following is true of split runs? This scenario is an illustration of: A. ink-jet binding _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. C. demographic-oriented newspaper. She sold the stock at$39.94 per share and paid a $39.95 sales commission. Selective binding and ink-jet imaging make it possible for magazines to offer: _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. C. make a newspaper accountable for the sales generated by the ad. Moreover, the Covid-19 outbreak made the world more conscious of health. Question 5 Answer saved Marked out of 1.00 Clear my choice Which of the following is not true? B. bleed page. E. Magazine publishers do not attempt to control the clutter problem by maintaining a reasonable balance of editorial pages to advertising. e. demographic selectivity. This type of advertising is known as _____ advertising. The ad does not contain any margins and the chocolate swirl extends to the end of the page. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. The content in an advertisement that emphasizes facts, learning, and the logic of persuasion makes use of a(n) _____ appeal. A. Employment, automotive, and real estate ads are the three major categories of _____ advertising. A. ancillary circulation rates. C. Unlike magazines, they are generally easier to reproduce. Which of the following positions in a company is likely to be responsible for determining which target markets should receive the most media emphasis?
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